No more polar bears that drink Coca Cola!

Association with cute and exotic animals, bombarding the possible client with excessive information or complexity, or looking to someone who tells you that this product is the best; these techniques don’t have the same result as they used to. People learned in time that the person who tells you about what wonderful effects had the product over them, it’s just a person paid to say those things.

We all know that when buying a Coca Cola dose, you won’t find any polar bears’ print on it, because those cute animals from the commercials never played with your Coca Cola dose. And furthermore, reading all the information about that product isn’t so catchy when we have other options. The „ show me, don’t tell me” is a more effective way to capture attention, and a good example of promoting products using a video you can find at Wind Mobile on launching a new mobile service in Canada.

Curios about their technique? Well, I bet you can find it yourself!

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Effective emails take time

Having a deadline and rushing your work in order to end it on time might cause inefficiency. Especially when we talk about e-mail marketing, we need to focus on what we are sending, and not how fast we are sending. After all, even if you sent the email on time, but people won’t open it and take any action, your efforts were in vain.
This has a „everything” or „nothing” result, and it all depends on how much can you persuade people through your email. Analyzing you previous campaigns, how and why did they failed or succeeded can also be a key to your work; experience is a plus if you know how to use it.
So next time you are sending an email, think of how effective could it be, before sending it!

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Horses vs Men

A boy, crossing the street with his father, watching a scene of beating a horse, with a laughter background. A drunk peasant was trying to make the horse move a stuck cart, leashing him merciless with his whip. Quite terrifying for a kid to see this. However, if you have read Dostoievsky’s Crime and punishment, maybe you remember this scene with Raskolnikiv’s dream. If you haven’t read it, I’m sure you saw or heard cases of beaten horses, but when such things are presented to you, they are usually seen from a tragic point of view. Maybe it is tragic, but along the past, beating horses was was pretty helpful for disciplining them.

Of course, violence it’s not legal, but taking wild horses and trying to train them can be a very dangerous thing to do especially if you have nothing to protect yourself except a whip. How would you react? Would you use the whip if the horse attacks you?

Disciplining horses with whips was also common for circus trainers. Animals can get to high performances at circus, as you can see animals like lions or tigers riding bicycles or even horses. However, things can turn bad when animals starved or merciless beaten just as a routine and as The Animals Asia Foundation found on Chinese circus.

Horses are powerful animals, as they were used on different areas: from agriculture to entertainment, from cirques to horses games and races, but also used as vehicles for mounted police officers. There is a need to make them cooperate, and keeping them under control, but it’s our choice how we choose to do that.

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Just playing

Looking at the children nowadays, I am overwhelmed by their knowledge on computer games, not to mention people of my age who are Counter Strike or Rune Scape fans. However, even if games are very fashionable these days, developing their own industry, toys are still in the children’s attention. Girls still play with dolls, boys usually prefer sports, so that balls are very common, lovers still give Teddy Bears as presents.

However, toys have a very long tradition, as we could find them at the ancient Egyptians, and Greeks and Romans, but also in Asian cultures. For example, at the Kerameikos Archeological Museum from Athens you can see an ancient Greek child’s toy, a little horse on wheels, founded in a tomb dating 950-900 BC. Also in Egyptian tombs which date from 2000 BC were found dolls.

Also the well known yo-yo dates from ancient Greece and ancient Rome, and dolls were known in those times too. Of course the earliest toys weren’t made of plastic or other modern materials, but from what they could find on nature. Thousands of years ago, Greece and Roman children played with dolls made of wax, sticks, bows or arows, while Egyptian kids played with dolls that had wings and movable limbs which were made from stone, pottery and wood.

Several toys that would be familiar to children today could also be found in ancient times. Dolls or toy dishes for playing house were also common to the Romans, and small carts, whistles shaped like birds and toy monkeys which could slide down a string were excavated from the Indus valley civilization (3000-1500).

Ancient cultures also included rituals where children toys were involved. For example, on the eve of a wedding, Greek girls around fourteen would offer their dolls in a temple as a symbol for their passing into adulthood. It was a customary for them to sacrifice their childhoods’ toys to the gods.

As the time passed, new toys were invented. Puzzles, the Rubby’s cube, lego and mechanical toys are still known today, but as the technology developed, video games somehow took the toys place. However, in 2005 toy sales in the Unites States achieved $22,9 billion. On the economic market, toy industry takes an important role, especially when holidays are nearby. Gift-giving tradition on Christmas, Easter or Saint Nicholas Day is still kept.

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Lucky day of today!

Today is the Friday the 13th, August, the only one for 2010. Even if I am not superstitious, as I’m not very religious but I still respect others’ beliefs, including ancient ones, for me, the day of Friday 13th is actually a lucky one.

Ancient civilizations like the Chinese or the Egyptians regarded the number 13 as lucky. In the time of pharaons, life was considered a quest for spiritual ascension which unfolded in stages: twelve in this life, and thirteen beyond, thought to be the eternal afterlife. Therefore, the number was associated with death, but in a positive way, not in terms of decay. Along with the passing of time, the number 13 was associated with a fear of death, so that now some people are afraid of it.

Looking at the day, the name of „Friday” comes from a Norse goddess, worshiped on the sixth day. She was known as Freya (goddess of sex and fertility) or Frigg (goddess of marriage and fertility) and she corresponded to the Romans’ goddess of love, Venus, who named the sixth day of the week in her honor „dies Veneris”. The languages who were later latinized keep this word with some small differences: in italian it’s „venerde”, in french is „vendredi”, in spanish is „viernes”, in roumanian is „vineri” etc.

Pre-Christian peoples actually considered that Friday was a lucky day, especially a day to get married. When Christianity came along, the goddess of the sixth day was turned in the post-pagan folklore as a witch, an her day became an unlucky one, associated with evilness. The goddess also was considered to have as her sacred animal a cat. Therefore, cats are also considered evil and unluck bringers.

Besides the day of Friday, there is also a connection between the number 13 and prehistoric goddess worshiping, because it represents femininity. The number of lunar (menstrual) cycles in a year is 13, once at 28 days. However, with a male-dominated civilization, the „perfect” number 12 came over the „imperfect” number 13.

However, we have cultures who believed the number 13 was unlucky when it comes to gathering people in one place. It is said that this have originated in the East, with the Hindus, but we can also find the same superstition to the ancient Vikings. Their story says that twelve gods were invited to a banquet at Valhalla, but Loki, the god of mischief was not. Even so, he appeared at the party bringing the number of the gods to 13, but he was the unlucky bringer. He was the one that inciting Hod, the blind god of winter, who killed Blader the Good, the favorite of the gods. Therefore, 13 people at a dinner party isn’t such a good idea when being superstitious.

In Christianity, the Bible tells us of 13 dinner guests at the Last Supper, of which one betrayed Jesus Christ. Also the Crucifixion too place on a Friday. Also, it was on a Friday, supposedly, that Eve tempted Adam with the forbidden fruit, causing their ejection from Paradise.

Nowadays, the day of Friday the 13th is asociated with bad luck, mostly because of christian reasons. As I said before, for me it’s just a day with an interesting story. So, good luck today!

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Investors Delight

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Feb. 11–QUEENSBURY — Developer Richard Schermerhorn has a new plan to develop land at the corner of Gurney Lane and West Mountain Road, where previous development plans have sparked controversy.

Schermerhorn Residential Holdings has submitted plans to the town for a 3-story, 60-unit senior apartment complex on the east side of the northern portion of the 16.5-acre parcel off Exit 20 of the Northway.

The proposed “West Brook Apartments” would have an “Adirondack-style” appearance with a green roof and natural siding.

Monthly rent would be in a range from about $790 to about $875, plus utilities, Schermerhorn said Wednesday.

The apartments for tenants 55 and older would be similar to the Willows Senior Complex, on the east side of Bay Road, which Schermerhorn also owns.

“This will not be a rehabilitation, memory loss or assisted-living facility,” the plans state.

The proposed complex would generate 60 percent less traffic than an office building Schermerhorn wanted to build for Travelers Insurance at the same site a few years ago, the plans state.

Schermerhorn said he has been diligent to address concerns Gurney Lane residents raised with previous proposals for the site.

Under his latest proposal, an environmentally sensitive area around Rush Pond would be left undeveloped, he said.

The proposal fits with zoning for the property, and he hopes neighbors will be supportive, Schemerhorn said.

“The building needs no variances. It meets all the requirements that I am aware of,” he said.

A 2.5-acre section of the parcel along West Mountain Road, zoned for office use only, would be reserved for possible future development, according to the plans.

Schermerhorn said he envisions doctors offices or a similar use that would fit with senior housing, but anything ultimately developed there would be subject to planning approvals.

Queensbury 3rd Ward Councilman John Strough said he had not yet reviewed the proposal in detail, but on the surface it seemed to be more conducive with the neighborhood than previous proposals.

“Looking at the numbers and the kind of traffic impact that kind of development creates, it would be much better than the previous proposal,” he said.

Strough said that in addition to fewer vehicles, traffic coming and going from a senior apartment complex would be spaced out through the day instead of concentrated at peak rush hours.

Strough said the complex would fit with his vision for the town to develop a recreational trail around Rush Pond.

“Senior housing of this type and a bicycle trail just seem to complement one another,” he said.

Schermerhorn said he has stated publicly he is willing to discuss the proposed trail with town officials.

“I’ve always been open to anything the town wants to do in terms of recreation,” he said.

The plans, recently submitted, have not yet been scheduled for review by the town Planning Board, but likely would come up at one of the March meetings, according to the town Planning Department.

This is the third plan Schermerhorn has proposed for the parcel.

In 2008, he proposed a large office building to house the local offices of Travelers Insurance.

Schermerhorn, at one point, filed a notice of a lawsuit against the town because of delays in the review process.

He said Wednesday he decided not to proceed with the lawsuit once Travelers decided to locate its offices at Monument Center in downtown Glens Falls instead of at his property.

An earlier proposal in 2006 to build 92 townhouses at the site also was controversial.

Schermerhorn said Wednesday that he isn’t taking anything for granted, but he thinks he has addressed the concerns of neighbors this time around.

“I’m hoping the neighbors will support me and I’m hoping they’ll work with me,” he said.

To see more of The Post-Star, or to subscribe to the newspaper, go to http://www.poststar.com Copyright (c) 2010, The Post-Star, Glens Falls, N.Y. Distributed by McClatchy-Tribune Information Services. For reprints, email tmsreprints@permissionsgroup.com , call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.

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